Generate & Close More Leads with Targeted Campaigns
With a huge return on investment (ROI), email marketing is an affordable and highly effective way to generate and close more leads.
In today’s online-all-the-time world, consumers are connected to digital technology constantly. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—92% of US adults use email, and 70% on average have used a coupon or discount from a marketing email in the past seven days.
When done correctly, email marketing campaigns are simple, efficient, cost-effective, and read by relevant eyes. Opt-in email marketing and drip email marketing are a low-cost way to increase referrals, up-sells, leads, and booked jobs!
How to Use Email Marketing
• Captures new leads and customers. Capitalize on the traffic coming to your website!
• Doubles your returning customers. After all, your customers are also your warmest leads.
• Brings back old customers. Don’t miss out on hot leads!
• Gets automated feedback from customers. Use this information to improve, create more engagement and sell more.
What is email marketing and why is it important?
• The average Return On Investment (ROI) for email marketing is $38 for every $1 spent
• Email keeps customers coming back for more! It costs FIVE TIMES more to attract a new customer than to keep your existing ones.
• Email is the most effective channel for generating sales according to 59% of B2B marketers
Your email list is your most valuable marketing asset. Even if you’re just starting out or only have a small list. According to a study conducted by SalesForce, companies that succeed with lead nurturing create 50% more leads from customers ready to buy at a cost that is one-third lower.
Re-Engage Lost Customers
What can I do to bring inactive subscribers and customers back? Inactive subscribers and customer email automation is one of the most common email marketing plans.
Get Feedback From Customers
Produce 25% More Profit with Improved Customer Retention with a Strategy to Request Feedback
Successful email marketing means doing customer-centric marketing that delivers value to your subscribers. After all, a mere 5 percent uptick in customer retention can net you 25% more profit. That’s why serving the needs of your customers serves your business.
One way to know you’re succeeding is by asking for feedback. Let them tell you what they want!
Surveys and polls are built into email marketing features to help you get valuable feedback from your customers and subscribers.
Retaining Existing Customers
It Costs 5x More to Attract a New Customer Than To Sell to Existing Ones, So Create a Long-Term Email Marketing Plan for Retention
Most businesses that find this page are looking for a quick win on a short term email campaign. But if you’ve read this far, you’re probably a bit more serious about email and are interested in a long term strategy as well.
It’s more time consuming and costly to find new customers. It’s far easier and more cost effective to sell to your existing ones. That’s why it’s important to plan for both the short-term and the long-term with your email marketing plan.
Having a sound email marketing plan allows you to focus on the parts of your business that you love.
Here are some ideas on keeping your subscribers, customers and leads engaged long term:
• Setup Inactivity Triggers. Set alerts for subscribers who stop opening your emails and attempt a re-engagement strategy. Get their feedback on why they aren’t opening your emails anymore.
• Customers who haven’t called you in a while. Send them a special email based on previous purchases or specials.
• Recurring Customers. Engage your loyal customers as often as possible. Some businesses tend to not want to bother customers who frequent their services. However, these are also subscribers who share your emails and talk about their experience with your business with others. Obviously, don’t overdo it, but test your limits with how often you can send.
• Properly Segment and Organize your Lists. Having organized and properly segmented lists allow you to send the right email to the right person at the perfect time. This will result in higher email engagement, happier customers and increased sales. Common segments to customers lists are by service or product categories, the amount spent and number of purchases or referrals.
In addition to the steps detailed above, here are the important parts of an email marketing plan:
• Identify your core customer. This helps you know what you should focus on for growing your list and the types of email campaigns you should send.
• Segment your list(s). The will allow you to send targeted, relevant emails to everyone on your email list.
• Perform proper list maintenance. This step helps to ensure your emails land in the inbox and that you’re sending to the people who want to hear from you.
• Define your email marketing goals. This answers why you’re creating and sending every email.
• Create an email sending schedule. This helps you plot out when to send your email campaigns, incorporate special sales and event promos and any other types of emails you can send to achieve your goals. Make sure your subscribers hear from you at least once per month!
• Build in room to improve. Using your reporting data, you’ll be able to see what is working and where you can get more of an impact from your emails.
If you have a local business that has a service fulfilling homeowner’s needs and you aren’t listed here in our directory yet, click the button at the right to reach out and we’ll get you added.